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Abram Games

Abram Games in his studio, c1941
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Abram Games and the power of the poster

Abram Games was 'Official War Poster Artist' during the Second World War. Always direct, and occasionally controversial, his posters have left a legacy that continues to influence the art of persuasion used by visual designers today.

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The war on glamour

The war on glamour

During the Second World War, the Army relied on women to perform essential military roles. But some of the tactics used to recruit new members of the Auxiliary Territorial Service proved highly controversial.

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Women’s work?

Women’s work?

Discover how women’s contributions to the British Army have helped bring about change over the past 100 years. And see how Army recruiters have adapted their messaging accordingly.

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Abram Games in his studio, c1941

Abram Games and the power of the poster

Abram Games was 'Official War Poster Artist' during the Second World War. Always direct, and occasionally controversial, his posters have left a legacy that continues to influence the art of persuasion used by visual designers today.

explore this story
Abram Games poster, 'Your Britain. Fight for It Now', 1942

Abram Games, ABCA and the fight for post-war change

During the Second World War, Abram Games produced a series of posters for the Army Bureau of Current Affairs. These aimed to remind soldiers what they were fighting for, while also offering a glimpse of the post-war society to which they could aspire.

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