Cookies policy

Introduction

Like most organisations, the National Army Museum uses cookies on its website to help improve the service it provides. 

This cookies policy applies to www.nam.ac.uk. It does not apply to any external sites we link to, so please check the relevant privacy information if you move on to any of those sites.

What are cookies

Cookies are small text files that are saved on your computer/device when you visit a website. Some of these are necessary to enable the site to work properly. Others provide insights about how the site is being used and help us to improve your experience.

Some cookies are deleted at the end of your session on the website (session cookies). Others remain after you leave the site (persistent cookies) so that it can recognise you if you return and maintain any preferences you may have set on previous visits.

The information in the cookies we set cannot be used to identify you personally, nor can the cookies harm your computer/device.

How we use cookies

The categories below explain the different types of cookies we use. Apart from strictly necessary cookies, you can choose not to allow any of these categories. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Changes to our cookies policy

We keep our cookies policy under regular review and we will place any updates on this web page. This cookies policy was last updated in October 2025.